Dairy Queen in my kitchen

I surprisingly received my reply much sooner than expected and so begins this fast-paced game of cat and mouse. You see, I would (not really) very much like to have a personal Dairy Queen located in my kitchen, but the customer relations is intent in dissuading me with phrases such as "needs higher traffic patterns" and "does not meet the criteria set by IDQ". And now the main feature, I post my efforts here to remain on the depths of the internet until the end of time:

Dear Dairy Queen,
Hello, I have long been a customer of Dairy Queen and have
often enjoyed your delightful frozen treats. In fact, I have
grown such a favor for Dairy Queen that I would like a store
for my personal home. It is of this desire that I request
for a personal Dairy Queen expansion to be added my home's
kitchen area.

I do not feel this would be a problem as I am not a
demanding nor picky person, and therefore the Dairy Queen
staff would not have to work signicantly harder to please
me. The personlized service could also result in more
productive performance, which would help increase
efficiency. This would also provide mutual benefits to all
parties as since I would not have to travel far to obtain my
favored DQ treats, this arrangement would also save me gas
money. Saving travel costs would allow me more money to
spend on DQ treats, thus increasing your profit.

Providing a personal Dairy Queen store for my kitchen would
also make for quite the impressive get-together s with my
neighbors and would boost my popularity ranking within the
neighborhood. This would be business-wise sensible for DQ as
all of the dinner parties I would have due to my new found
popularity would increase sales profits. My personal Dairy
Queen would also make for a stunning tourist attraction.

Imagine the originality of this, the only suburban house
with a Dairy Queen located in the kitchen. It would soon
become a popular hotspot for tourists and locals alike that
give a substantial income that would easily sustain the
costs of maintenance and more. I thank you for taking the
time to read my letter, and look forward to the prospect of
a (potential) Dairy Queen store being located in my kitchen.
With regards,
R. Limcaeh
The Reply:
Dear Mr. Limcaeh,

Thank you for contacting International Dairy Queen, Inc. (IDQ) with your
suggestion that a new Dairy Queen\256 restaurant be located within or
adjacent to your home's kitchen.

This is an unusual request, and I appreciate the time you took to
articulate the benefits of just such a location.

As you may know, the majority of Dairy Queen restaurants are independently
owned and operated franchises, so we must first be approached by a
prospective operator who would like to purchase or build a store in your
area.

Additionally, most Dairy Queen restaurants are situatated in high-traffic
areas to ensure the very best return on investment. It is likely that the
location you suggest, while iminently convenient to you, your family and
friends, will not meet the criteria set by IDQ for Dairy Queen restaurant
locations. However, I will pass your invitation along to our Franchise
Development Department for their information and future consideration.
Should there be any interest in your home as a potential site for a Dairy
Queen restaurant, you will be contacted directly.

If you or someone you know may be interested in owning a Dairy Queen
franchise, please visit our website at www.dairyqueen.com and select the
Own a DQ Arrow button at the bottom of the website for more information.
Again, the location would likely need to be one with much higher traffic
patterns.

Once again, thank you for taking the time to contact us with your
suggestion for a new Dairy Queen restaurant within your home! I am sorry
that there isn't a location closer to you at this time.

Best Regards,

Carolyn




Carolyn Kidder
Senior Consumer Relations Manager
INTERNATIONAL DAIRY QUEEN, INC.
Message 2:
Dear Carolyn,
Thank you for taking the time to review my request and to respond. I understand the abnormality of my desire but also must stress the importance of thinking outside the box when it comes to business.

I couldn't help but notice that you are a Senior Consumer Relations Manager. Now surely one doesn't earn an esteemed position such as that by doing only what every one else did and settling for average or below results. Even Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”

After reviewing the history of Dairy Queen, it also comes to attention that a key factor to success was that it pioneered food franchising, doing something
that had been unheard of. I hope you agree with me that there is no sense waiting until a competitor such as McDonald's implements this concept.Now is the
chance for Dairy Queen to gain an advantage!

Referring to your position again, you must have worked hard to attain it and that is the key to success. We both have ambition and I'm sure if we worked together, my idea could be an amazing success. As I previously stated, even the novelty of a personal DQ store would attract business as being something unique. All we need to do is put in the effort to make it work.

A perceived low traffic rate is only speculation thus can not be completely accurate. Who knows, this maybe this could even be the future of the industry, with personal restaurants becoming commonplace for the future homeowner."Your imagination is your preview of life's coming attractions."-ALbert Einstein
With that, I ask that you reconsider my offer for a personal Dairy Queen expansion to be added my home's kitchen area.
With regards,
R. Limcaeh
Reply 2
Dear Mr. Limcaeh,



Thank you so much for your follow-up e-mail! I am so sorry for the misunderstanding. I did not say your offer would be disregarded, what I did say was that most locations considered have a much higher traffic pattern than that found in a kitchen in a private home.



I did promise that your offer would be forwarded to our franchise development group for their information and consideration, and if there were any interest in pursuing your kind offer, you would be contacted directly. It is the franchise development group that evaluates locations for potential franchise owners.



Additionally, we do need to have someone who is interested in purchasing a franchise before a restaurant would be developed. Again, if you are interested in purchasing the franchise and developing the restaurant, you may be able to work with the franchise development group regarding locating the restaurant in your kitchen.



I hope this helps clarify our correspondence!



Regards,



Carolyn



Carolyn Kidder

Senior Consumer Relations Manager

International Dairy Queen, Inc.

Interesting, I could work with the franchise department to get a Dairy Queen in my kitchen. Now I want to see someone who seriously wants a home Dairy Queen actually try this. I wonder what the results would be but this is as far as I'm willing to go since realistically, I would want no such thing in my kitchen. I do recommend though that someone who honestly wants one try it, just make sure to tell me what happens.